Introducing Silk Greek Yogurt Alternative. The objective for this activation was to showcase how thick and creamy the yogurt is. So much that you can turn the spoon upside down.

Working with Shopper field team, I was tasked with executing creative requests for national and regional retailer promotions.

As part of the initial launch we developed a shelf blade that showcased a physical cup flipped upside down, turning on a motor. This encouraged shopper engagement and brand awareness.