Collaborating with brand and design team to create key visuals and key messaging for Oikos Masterbrand. Goal was to create a cohesive and consistent visual identity for cross portfolio from screen to shelf.

Developed key tactical shopper deliverables for International Deslight's new innovation Cold Foam. Activation included cross sell products from the cold brew portfolio.

Working with Shopper Marketing & Sales team, I was tasked with executing creative requests for national and regional retailer promotions. These included in-store signage, digital banners and national coupon offers (FSI, Coupon machine, Retailer magazine to drive trial)